When: Dec 27 to 30

Where: Shanghai World Expo Exhibition and Convention Center

Expo highlights:

 Global participation: The exhibition will feature 400 premium exhibitors from around the world, showcasing top brands such as Lao Feng Xiang, China Gold, Laomiao Gold, and more. A wide range of jewelry types, including diamonds, gemstones, jade, and gold pieces, will be on display.

 Exclusive new releases: Be the first to view unique collections designed for the Year of the Snake, along with rare jadeite and colorful gemstones that are sure to captivate jewelry enthusiasts.

 Themed forum on innovation: Join the forum titled "The Integration of ACG (Anime, Comics, and Games) Economy and Culture", which will explore how the fusion of modern cultural trends can revitalize marketing strategies within the jewelry sector.

 Interactive experiences: Participate in the Gold Leaf Blessing activity, where skilled artisans will demonstrate traditional gold leaf techniques, allowing visitors to deepen their appreciation for this exquisite craft.

 Cultural appreciation initiatives: As part of a cultural giveaway, visitors will receive complimentary obsidian zodiac pendants, promoting the rise of China's native fashion trends, or "China chic," and enhancing consumer engagement in the jewelry market.

 Confidence in shopping: The exhibition will offer jewelry testing services to ensure authenticity and quality, allowing shoppers to purchase with peace of mind.

Sources: eastday.com, sh.chinanews.com.cn, official WeChat account of CSJE, Official WeChat account of Shanghai Electronic Commerce Promotion Center via "shxfzdy"